“Airtel Partners with Perplexity AI to Offer Free 1-Year Pro Subscription to All 360 Million Users”

Airtel Partners with Perplexity AI to Offer Free 1-Year Perplexity Pro for All Users

Date: July 17, 2025 | Location: New Delhi, India

In a landmark collaboration, Bharti Airtel has announced a strategic partnership with Perplexity AI. As part of this move, Airtel will offer a completely free 12-month Perplexity Pro subscription to all of its 360 million users, including prepaid, postpaid, broadband, and Airtel Black customers.

What is Perplexity Pro?

Perplexity Pro is a premium AI assistant and research tool designed to offer accurate, fast, and cited answers powered by state-of-the-art large language models.

Access to GPT-4.1, Claude, Gemini, Mistral, and other models
Up to 300 AI-powered queries daily
Document upload and file-based question answering
AI image generation and visual search
Perplexity Labs for building apps, spreadsheets, and dashboards

How to Claim the Free Subscription

Open the Airtel Thanks App
Go to the “Rewards” or “Discover” section
Tap on the “Perplexity Pro Offer”
Sign in or register on the Perplexity website (no payment required)
Enjoy 12 months of free Perplexity Pro instantly

Statements from the Companies

“Our mission is to provide trusted, professional AI to everyone. This partnership helps us reach millions of Indians.”
— Aravind Srinivas, CEO, Perplexity AI

“This is a huge step forward in digital empowerment. Airtel users now have powerful AI at their fingertips.”
— Randeep Sekhon, CTO, Bharti Airtel

What the Media Is Saying

Indian Express: “India’s first AI-telecom collaboration of this scale”
Economic Times: “Airtel brings productivity and AI tools into every home”
New Indian Express: “Game-changing offer in the AI revolution for everyday users”

Why This Matters

This collaboration democratizes access to advanced AI tools in India. While Google offers Gemini Pro to students, Airtel’s offer spans across its entire user base — making it the largest AI access initiative in the country.

Perplexity AI, launched in 2022, has gained popularity due to its trusted answers, source citations, intuitive design, and multi-modal capabilities including file and image processing.

Conclusion

Airtel and Perplexity AI’s partnership empowers millions with cutting-edge AI tools — for free. Whether you are a student, journalist, researcher, or creator, AI assistance is now in your pocket, without any subscription fees for a full year.