China is heading into an unusually long 13-day holiday period combining National Day travel with the Mid-Autumn Festival, generating strong bookings across domestic and international routes.
Reuters reported that longer trips are increasingly popular, but average spending per traveller has remained subdued. Travellers are showing strong demand for experiences while paying closer attention to accommodation and overall costs.
Travel volume is not the whole story
The holiday is an important test for China’s consumer economy. High passenger numbers can boost transport and tourism businesses, but lower spending per trip may limit the wider economic impact.
International destinations including Europe, Central Asia, Australia and other long-haul markets have attracted strong interest. NewsNation Online will track the holiday’s impact on China’s economy and tourism sector.
Source: Reuters and Chinese tourism data. Published September 30, 2026.
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