The Hollywood Sign was originally erected in 1923 as an advertisement for a real-estate development called Hollywoodland. The original sign read “HOLLYWOODLAND” and was intended to stand for about a year and a half.
How it became a Hollywood symbol
The sign survived after the development’s promotional purpose faded. The final four letters were removed in 1949, leaving the famous HOLLYWOOD name. Its history reflects the transformation of a local advertisement into a global entertainment symbol.
Explore more Hollywood history in the Hollywood archive.
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