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Paris Hilton and the Birth of Modern Celebrity Branding

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Paris Hilton became a major tabloid and reality-television personality in the early 2000s. Her carefully cultivated public persona eventually expanded into fashion, fragrance, media and other businesses.

From scandal to branding

Hilton’s career demonstrated how celebrity attention itself could become a commercial asset. Reality television and tabloid coverage helped create a recognizable personal brand that extended far beyond acting.

Explore more entertainment-industry history in the Hollywood archive.


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Imran Siddiqui
Imran Siddiqui is a journalist based in Jalna, Maharashtra, and district representative for Navbharat (previously with Lokmat Samachar). He edits NewsNation Online, covering Jalna, Marathwada, Maharashtra and India, and ImranJalna, covering Islamic knowledge and Muslim-world news in English, Hindi and Urdu.

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