Black Friday 2026 falls on Friday, November 27, the day after Thanksgiving, and Cyber Monday follows on Monday, November 30. But the biggest US retailers no longer wait for either day. Walmart and Best Buy have already announced multi-week sale calendars, and Target’s holiday price guarantee is running now. Here is what is confirmed so far, as of November 13, 2026, and how to plan your shopping around it.
Black Friday 2026 Dates at a Glance
| Event | Date (2026) |
|---|---|
| Thanksgiving | Thursday, Nov. 26 |
| Black Friday | Friday, Nov. 27 |
| Small Business Saturday | Saturday, Nov. 28 |
| Cyber Monday | Monday, Nov. 30 |
| GivingTuesday | Tuesday, Dec. 1 |
Retailer Sale Dates: What Is Confirmed
| Retailer | Black Friday | Cyber Monday | Status |
|---|---|---|---|
| Walmart | Early deals Nov. 12–15; Black Friday deals Nov. 23–29 (stores open 6 a.m. local time on Nov. 27) | Nov. 30–Dec. 2, Walmart.com only, from 12:01 a.m. ET | Confirmed |
| Best Buy | Black Friday deals Nov. 19–28 | Cyber Sunday and Monday, Nov. 29–30; Cyber Week deals Dec. 1–6 | Confirmed |
| Target | Weekly deals running; full Black Friday dates appear in Target’s weekly ad | Not yet announced | Price guarantee confirmed |
| Amazon | Not yet announced for shoppers | Not yet announced | Last year: Nov. 20–Dec. 1 |
| Costco | Not yet announced | Not yet announced | Check costco.com |
Dates can change, so confirm any deal on the retailer’s own website before you buy. We will update this page as Amazon, Target and Costco publish their schedules.
Walmart Black Friday 2026: Three Events Over 14 Days
Walmart announced its holiday calendar on October 26. Its official release lists early Black Friday deals from November 12 to 15, a second Black Friday event from November 23 to 29, and an online-only Cyber Monday sale on Walmart.com from November 30 to December 2, starting at 12:01 a.m. ET. That adds up to 14 days of deals, up from 10 days in 2025. Online deals start first; stores open at 6 a.m. local time on Black Friday. Walmart+ members usually get a few hours of early online access to each event.
Best Buy and Target: Buy Early, Keep the Price Guarantee
Best Buy’s Black Friday event runs November 19 to 28, followed by a Cyber Sunday and Monday sale on November 29 and 30, and Cyber Week deals from December 1 to 6. Its Holiday Price Match Guarantee covers most purchases made between October 30 and December 31, which can be price-matched through January 15, 2027.
Target’s Holiday Price Match Guarantee runs from November 1 through December 24. If Target’s own price drops after you buy, you can claim the difference. Note that Target matches only its own prices, not those of other stores.
What this means for you: at Best Buy and Target, buying early carries little risk because a later drop can be refunded. At Amazon and Walmart, which have not announced a holiday price guarantee, the return window is your main protection.
Amazon Black Friday 2026: What to Expect
Amazon has confirmed that Cyber Monday falls on November 30 but has not yet published its shopper-facing Black Friday dates. In 2025, its Black Friday Week ran from November 20 to December 1, with deals starting at 12:01 a.m. PT. A similar Thursday-before-Thanksgiving start is likely, but treat that as an expectation, not a confirmed date.
How to Tell if a Black Friday Deal Is Real
- Check the price history. Many items are cheaper on random weeks in October than on Black Friday. Price-history tools and Amazon’s own price history button show whether the “deal” is really new.
- Compare model numbers. Some TVs and laptops are made in special Black Friday versions with lower specs. Match the exact model before you compare prices.
- Know the return rules. Most big retailers extend holiday returns into January, but electronics often have shorter windows.
- Pay with a credit card. The Federal Trade Commission advises that credit cards give you the strongest rights to dispute a charge for an item that never arrives.
- Ignore “too good to be true” ads. Fake stores and delivery-text scams spike in late November. Read our Cyber Monday scam safety guide.
Also read: Thanksgiving 2026: What’s Open and Closed on Nov. 26 and Christmas and New Year’s 2026: What’s Open and Closed.
Frequently Asked Questions
When is Black Friday 2026?
Friday, November 27, 2026, the day after Thanksgiving. Many retailers start Black Friday pricing a week or more earlier.
When is Cyber Monday 2026?
Monday, November 30, 2026. Walmart’s Cyber Monday sale runs online through December 2, and Best Buy continues with Cyber Week deals through December 6.
What time does Walmart open on Black Friday 2026?
Walmart stores open at 6 a.m. local time on Friday, November 27. Online deals start earlier, at 12:01 a.m. ET.
Are stores open on Thanksgiving Day?
Most big chains, including Walmart, Target, Best Buy and Costco, have stayed closed on Thanksgiving Day in recent years. See our Thanksgiving guide for the full list.
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